|Magnum (ice cream) (Photo credit: Wikipedia)|
The ad is part of Unilever‘s ‘Pleasure is Diverse’ campaign and shows a woman preparing for her immoral lesbian wedding day, before walking down the aisle to meet her wife-to-be. Homosexual marriage is illegal in Australia hence this advertisement by an ice cream company is political in nature seeking to influence by association. The ceremony is fake and therefore has a political agenda.
In the video, the two women meet each other at a secular type altar and hold hands while they wed with a secular celebrant who is invisible. They then share an kiss as the LGBTQ crowd applauds, before leaving for the reception where they share a Magnum together. Unbelievable!
A legitimate complaint to Unilever about the ad said: ‘Promotion of lesbianism during family viewing time. I know this will not be taken seriously as ramming this down our throats now happens daily.’ Unilever rejected the complaint, by saying the ad fell within community standards ‘which treat gender and sexual preference fairly, impartially and tolerantly’.
Now read the crazy Unilever justification of why they permitted immoral lesbianism during prime time to the ASB.
The ASB considered the complaint, however ruled that the ad was not in breach of any code. What?
‘The Board noted that the advertisement depicts a same sex marriage which is not currently legal in Australia, but considered that it is not the board’s role to say whether a particular issue or scenario can or should be depicted in an advertisement,’ the ASB said.
Issues of sex, sexuality and nudity were treated with sensitivity to the audience, the ASB said.
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